LG 65NANO90A6B 65-inch 4K TV
vs
Sony XR-65X90L 65-inch LED TV

Quick Verdict

Winner: Sony BRAVIA XR, XR-65X90L

The Sony BRAVIA XR edges out with its higher refresh rate and advanced processor, offering better performance for gaming and fast-moving content.

Key Differences

• Refresh Rate: The Sony has a 120Hz refresh rate, double that of the LG's 60Hz.
• Processor: Sony's Cognitive Processor XR versus LG's alpha 7 AI Processor 4K Gen8.
• Smart Platform: LG uses webOS 25, while Sony employs Google TV.

Design & Build

The LG 65NANO90A6B and Sony XR-65X90L both feature a 65-inch display encased in slim, minimal bezels, prioritising screen space. The Sony model boasts an Aluminium Seamless Edge Design, giving it a slightly more premium feel compared to the LG's standard finish. Both are designed to blend into modern living spaces seamlessly, but Sony's design might appeal more to those seeking a sleeker look.

Performance

In terms of performance, the Sony BRAVIA XR's Cognitive Processor XR offers a noticeable improvement in picture processing, resulting in more detailed and vibrant images. The higher refresh rate of 120Hz on the Sony makes fast-moving scenes smoother, which is especially beneficial for sports and gaming. LG's alpha 7 AI Processor 4K Gen8 is competent, but it doesn't quite match the Sony in processing power or motion handling.

Features

• LG 65NANO90A6B 65-Inch NANO AI 4K Smart TV (webOS 25 Platform with AI Concierge, alpha 7 AI Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025] [Energy Class F]: Features AI Concierge and webOS 25 for an intuitive user experience, alongside dedicated gaming features like Game Optimiser & ALLM.
• Sony BRAVIA XR, XR-65X90L, 65 Inch, Full Array LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Perfect for PlayStation5, Aluminium Seamless Edge Design, 5 Year Warranty: Highlights include the Cognitive Processor XR for enhanced picture quality, Google TV for extensive app access, and optimisation for PlayStation 5 gaming.

Best For

LG 65NANO90A6B 65-Inch NANO AI 4K Smart TV (webOS 25 Platform with AI Concierge, alpha 7 AI Processor 4K Gen8, Game Optimiser & ALLM, 60Hz) [Model 2025] [Energy Class F]: Best for users looking for a smart TV with a strong focus on AI-driven features and casual gaming.

Sony BRAVIA XR, XR-65X90L, 65 Inch, Full Array LED, Smart TV, 4K HDR, Google TV, ECO PACK, BRAVIA CORE, Perfect for PlayStation5, Aluminium Seamless Edge Design, 5 Year Warranty: Ideal for those prioritising superior picture quality, smoother motion for sports and gaming, and a premium design.

Value Analysis

Both TVs offer a range of high-end features, but the Sony BRAVIA XR provides better value for those prioritising gaming and picture quality, thanks to its higher refresh rate and advanced processor. The LG, while slightly behind in these areas, may offer better value for users who prioritise smart features and AI integrations.

Final Recommendation

Considering overall performance, features, and design, the Sony BRAVIA XR, XR-65X90L is the recommended choice for most users. It offers a superior viewing and gaming experience, making it worth the investment for those who value these aspects highly.